- The Fight to Spread Life
- Posts
- Making Giant Leaps Feel Possible
Making Giant Leaps Feel Possible
Crossing Inferential Distances
Want to create magic? Listen closely...
In a humble kitchen decades ago, my father tastes his first American doughnut – his eyes widening with childlike wonder.
The association of the doughnuts with the missionaries stuck.
He found a new faith.
Across time and culture, the truth whispers: people don't remember words.
They remember moments that took their breath away.
Jesus didn't lecture about miracles. He turned water into wine.
So forget your carefully crafted argument. Instead, create a moment where time stops, where possibility blooms, where skeptics forget to doubt.
Because the greatest secret of sharing a good message isn't in the sermon.
It’s the miracle, as any direct marketer can tell you.