Making Giant Leaps Feel Possible

Crossing Inferential Distances

Want to create magic? Listen closely...

In a humble kitchen decades ago, my father tastes his first American doughnut – his eyes widening with childlike wonder.

The association of the doughnuts with the missionaries stuck.

He found a new faith.

Across time and culture, the truth whispers: people don't remember words.

They remember moments that took their breath away.

Jesus didn't lecture about miracles. He turned water into wine.

So forget your carefully crafted argument. Instead, create a moment where time stops, where possibility blooms, where skeptics forget to doubt.

Because the greatest secret of sharing a good message isn't in the sermon.

It’s the miracle, as any direct marketer can tell you.