Before Instagram, Strangers Documented Everyone's Lives

Social Analytics Started With Pub Conversation Notes

Picture yourself in a 1930s British town square.

Around you, five hundred invisible observers are carefully noting real life unfolding.

Whispered pub conversations, football matches, and church services- they record it all.

In homes across the nation, regular folk write detailed diaries and fill out questionnaires, their honest responses painting otherwise forgotten pictures of British life.

These unpaid, untrained citizen anthropologists created something amazing: a time capsule of everyday moments that would have otherwise vanished into history, preserving life as it was actually lived, not just as it was reported.